ControlTrends Hangout: Using Social Media in the HVAC Industry

Kenny and Eric “Hangout” and talk about how to use social media with Anthony Bronzo. Anthony is the founder of and an expert on how to use social media to promote a business.

Eric Stromquist

Eric Stromquist

Eric has been in the controls industry since 1979. His passion for controls and the desire to provide an easy way for HVAC professionals to keep up with the rapid changes in controls technology inspired him to create Controltrends.

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  1. says

    Social is great but there needs to be content within context. Having a content marketing plan will educate your potential buyers. Content is blogs: case studies, news, new products; as well as videos, infographics, ebooks, ebrochures, etc. Every article, picture and video needs to be socially shareable and properly optimized for search engines. Be the education people are looking for to be the trusted advisor or your local market. Also another great social platform to make a professional connection to the people you’re trying to reach is LinkedIn.


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