What is social network marketing? In the HVAC controls industry, why should we care? Answers to these and other questions are explored with Mitch Joel, one of the leading digital marketers on the planet, and author of Six Pixels of Separation (2009). Social network marketing, or digital marketing, includes webtools like facebook, twitter, and google. It is changing the way business is being done in new and exciting ways. When Google wanted to explain online marketing to the top brands in the world, they brought Mitch Joel in to the Googleplex in Mountain View, California. Marketing Magazine dubbed him the “Rock Star of Digital Marketing,” noting he is “one of North America’s leading digital visionaries.” In 2006 he was named one of the most influential authorities on Blog Marketing in the world. Mitch Joel is President of Twist Image, an award-winning Digital Marketing and Communications agency. I had the pleasure to interview Mitch about social networking in the HVAC industry. He knows his stuff and what he has to say might surprise you….