It was the oracle at Delphi that told Honeywell to build it, “build it and they will buy.” But the oracle was having a bad vision day.
GOOD: The idea of optimum efficiency is a golden fleece. Sobers up everyone in the room instantly. Instinctively, they inch forward in their seats. They’ve heard this odyssey a thousand times, but they still pay very close attention. The Delphi is a marketing muse and withstands the harshest scrutiny — with all her bells and whistles. But that’s where the siren ends. Delphi sinks and we don’t know why. [Read more...]





