Mena CMO 2017: Championing Digital Ecosystems

 Guy Hughes-Wilson, Vice President of Sales – Western Europe from BBC Worldwide is keynote speaker for ACI’s MENA CMO ConferenceChampioning Digital Ecosystems, scheduled for the 15th to 16th May 2017 in Dubai, UAE.

Guy is the true definition of a modern marketer who is responsible for commercial revenues across all BBC platforms; (TV, online, app and mobile) for clients in Western Europe, and for leading the sales teams based in London and Paris. In the 2014/2015 year, Guy delivered 55% of the annual revenue growth.

Guy operates most effectively as a creative strategist – working with commercial partners to achieve breakthroughs for their brands by exploiting the BBC’s world class content creation capabilities, global audiences, and distribution across all platforms.

Catch Guy’s highly impactful presentation on ‘The Science of Engagement’ which is based on a BBC research that looks at the true responses that people have when looking at content (through facial coding techniques which tracks muscles in people’s faces to know their feelings) and what lessons does that give the 21st century marketer on creating engaging content.

Do not miss this opportunity to be a part of this prestigious regional gathering of marketing leaders!

Middle East and North Africa CMO Conference, themed “Championing Digital Ecosystems”addresses all the issues a modern marketer faces.

Tailored specifically with you in mind, this 2-day conference will raise the benchmark for marketers in the region. It will help you develop versatility in your role and responsibilities to become nothing but the best within your industry.

Achieve your targets quicker than ever before through practical insights and realistic case studies and be assured that 2017 will be your year.

Who Will Attend?

Chief Marketing Officers, Vice Presidents of Marketing, Marketing Directors, Heads of Marketing, Heads of Digital Innovation, Senior Marketing Managers, Social Media Strategists, Heads of Analytics, Heads of Business Development, Heads of Digital Commercial Strategy, Sales Directors

Agenda Highlights Include:

  • Next Generation CMOs: Leading in the Digital Arena by Transforming in Ways Like Never Before
  • The Rise of the Content Creator 2.0: Creating Content that Converts
  • Tricks of the Trade: Uncovering Ways to Optimise Marketing ROIs and Obtain Faster Results
  • Staying in Power: Putting Yourself One Step Ahead of Your Competition through Highly Personalised, Data-Driven and Cross-Channel Campaigns

Conference Speakers Include:

  • Vivek Kumar, Honorary Chairman, CMO Council Asia Pacific, Singapore
  • Guy Hughes-Wilson, Vice President of Sales – Western Europe, BBC Worldwide, UK
  • Scott Goodson, Founder and Chief Executive Officer, StrawberryFrog, USA
  • Muhammad Chbib, Founder and Chief Executive Officer, Tajawal.com, UAE
  • Warrick Godfrey, Senior Regional Marketing Director, Souq.com, UAE
  • Anselm Mendes, Head of Business Development, Continental Group, UAE
  • Haysam Fahmy, Head of Digital Marketing and Performance, Commercial Bank of Dubai, UAE
  • Abdulla Mahmood, Director of Marketing and International Business Development, Al Ahli Holding Group, UAE
  • Nipun Kapur, Head of Marketing and e-Commerce, Landmark Group, UAE
  • Daniel Sale, Head of Digital Marketing, National Bank of Abu Dhabi, UAE
  • Yousif Al Hawas, Executive Director, Business Development, National Water Company, Saudi Arabia
  • Senior Representative, Careem, UAE
  • Dr Waiel Said, E-Government Portfolio Director, ictQATAR / Malomatia, Qatar
  • Andrew Hanna, Chief Commercial Officer, VIVA, Kuwait
  • Tarek Moussawer, Head of Marketing, Virgin Megastore MENA, UAE
  • Nitin Sharma, Director, Marketing Strategy, UAE Exchange, UAE

For more information or to register your attendance with an exclusive offer please contact Adam Kowalewski onadam@acieu.net

Register before

28th February 2017
for only £1,275

instead of £1,595

The rate includes 2 day attendance, access to speakers’ presentations, lunches and networking opportunities as well as documentation from the event.

Click here to register.

 

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