Therese Sullivan Puts the Full Court Press on CoRE Tech’s Silicon Valley Message: ‘Just Do It.’

Therese_Face1 (By therese554) Smart Building technology isn’t being adopted at the pace expected. Why aren’t more property owners getting off the sidelines? Chicago Bulls Basketball star Michael Jordan inspired a lot of sports watchers to become sports Do-ers in the 1980s and 90s. And, of course, there was the ‘Sneaks.’ Can tech-firm smart building All Stars be as motivating? Are their methods and tools a fit for the rest of us?

Last week Realcomm’s annual corporate real estate conference, CoRE Tech, happened in Silicon Valley. There were half-day tours of Stanford University, Cisco and Google campuses as well as of the new football stadium in Santa Clara. (For a photo collection of the day’s events, click here.) Intel hosted one afternoon of the conference at their headquarters. The next day Intel, Google, Microsoft and other IT companies were prominent on the stage. All these large-scale property owners have rich stories about their journey to the smart campus. But are they relatable role models when it comes to deploying intelligent building tech? Companies full of data scientists with lots of spare cash and enthusiastic C-Level cheering sections have certain advantages. I’m using the Michael Jordan/Nike metaphor here to say that, in spite of their exceptional-ism, the tech companies brought a mix of inspiration and tool showcasing that may be just what the market needs to break the inertia. When it comes to taking steps toward more comfortable, energy-saving buildings through digital controls, it is time to ‘Just Do It.’

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