A typical day for me is I wake up at 4 AM. I read for three hours. When Evie and Axel wake up, I enjoy cooking them breakfast and helping my wife, Anna, get them ready for school.
See if this sounds familiar….
Evie and Axel play a game called Animal Jam. According to Google, back in September 2020, Animal Jam had 3.3 million users in 200 countries. Animal Jam is a virtual reality community (translation, a meta verse) In this virtual world (economy) members earn tokens or buy them. They use these tokens to buy and sell stuff.
Evie has six different dens ( homes) and has purchased so much stuff that she had a Black Friday sale. She created a marketing campaign, complete with adds she made and posted in Animal Jam Land. Her adds hit home, as members from all over the globe came to her den to buy. She sold all her inventory in a matter of hours with an average profit margin of 45%. She bought a new winter den, with a view of the South Pole, complete with hot tub, two Polar Bears, and new slay with seven reindeer to get around in.
Axel is an Animal Jam millionaire !An astute investor in Animal Jam real estate, he has flipped so many virtual properties that he is a millionaire many times over. His motto is “buy high, sell higher”.
He is considering selling a virtual online course called “How to get rich in Animal Jam Real Estate Using Other Peoples Tokens“. He plans to sell the course to those citizens of Animal Jam that want to improve their virtual lives.
He bought a virtual plaque on Animal Jam that says “I am a millionaire” It is one of his most prized purchases and it hangs proudly on the mantle of his 40 room ocean front beach den.
Meanwhile, American rapper Snoop Dogg has recreated his mansion in a blockchain-based virtual metaverse, The Sandbox. Want to be Snoops neighbor? Get your wallet out? According to the Wall Street Journal, Republic Realm bought land in The Sandbox for a record $4.3 million.
Crazy right? How long before, Aaron Gorka sells Snoop and his neighbors a virtual service contract for their virtual air conditioning units?
This is the meta verse. It is here to stay. It will be part of our industry. I don’t know how…. I do know who ever figures it out first will be able to buy all the dens they want in the real world.
Let’s get back to you and your customers and keeping it personal:
My young friend Anthony Bronzo, who is always light years ahead of me, no longer calls or zooms his clients.
Anthony puts on his Oculus VR glasses and meets his clients on a virtual reality golf course.
They can see each other’s avatars. They can talk to each and other players while playing a round of VR golf. All this while he is in Austin, Texas and his client is in Tokyo. Lots of business is getting done on virtual golf courses. When was the last time you took a client out for a round of golf?
Here is something else he did:
A couple of weeks ago, Anthony bought tickets to an NBA basketball game and invited several of his key clients from around the world to attend the game with him.
Imagine sitting court-side. Cameras and microphones are right behind the Lakers bench. You see and hear the game, but can also hear what LeBron is saying during a timeout.
It was all virtual. Tony and his clients had the best seats in the house and could see and talk to each other, as well as other virtual attendees.
How is that for a bonding experience with a customer?
VR will change the way we view sports, concerts and movies.
ControlTrends Tip # 2: buy an Oculus for your kids or grandkids and have them show you how to use it. Words cannot possibly describe the experience.
And just when I was considering how VR could be adopted in our industry, I saw an article by one of my favorite people, Scott Cochrane , in one of my favorite sources for information, Automated Buildings.
Scott, of course, has it figured out. Watch his video if you want to get a feasible use case for our industry. Scott Cochrane and Mike Mitchell are clearly talking to kids and George Lucas. Who knew Mike was such a great actor!
Change is all around us, so much change that it is hard to see. As the old saying goes, we are not sure who discovered water, but we are pretty sure it was not a fish.
ControlTrends Tip #3: If you want to see the future, spend time with children. If you pay attention to what they pay attention to, you can get a feel for future trends….
That’s it for this week. If you have a second, I would love to know what you think in comments.
Stay tuned as we have exciting things coming your way on ControlTrends. Including some innovative advertising opportunities.
As Hunter S Thompson used to say “Buy the ticket, take the ride”