This is from our marketing mercenary news letter….
Catching Customers is Like Catching Fish
It took over two hours of dropping her line in the water and fish stealing her bait before she caught her first fish, a beautiful blu gill , which she named “old grand dad”. My six year old daughter Evie was thrilled, and she was hooked.
Hooked in the way a marketing pro gets hooked when they find just the right words to have a successful campaign, or when a sales pro closes their first big deal.
We love this feeling. It is what keeps us in the game.
Most don’t get it often. Many get discouraged and quit. Some continue to try hard with limited success. And the ones we want to focus on today, are almost always successful.