Social is great but there needs to be content within context. Having a content marketing plan will educate your potential buyers. Content is blogs: case studies, news, new products; as well as videos, infographics, ebooks, ebrochures, etc. Every article, picture and video needs to be socially shareable and properly optimized for search engines. Be the education people are looking for to be the trusted advisor or your local market. Also another great social platform to make a professional connection to the people you’re trying to reach is LinkedIn.