ABB Presents: The Convergence of Technology, Marketing, and Sustainable Buildings

From Copywriter to Marketing Strategist: Julie Petrone's Journey into Smart Building Controls

Join me for an insightful conversation with Julie Petrone, Director of Marketing & Strategy at ABB Electrification, Americas, as we delve into the world of smart building controls. Julie takes us on her journey, from her early days as a copywriter and magazine publisher to her current role in driving marketing and strategy in the home and automation segment.

In this episode, we explore the evolving landscape of Smart Building Controls and discuss the innovative products offered by ABB, including their groundbreaking Efficiency AI, a SASS (Software as a Service) solution. Discover how this powerful software can seamlessly integrate with existing building automation control systems, empowering building owners with critical data to optimize energy usage, reduce operational costs through predictive maintenance, and achieve continuous commissioning. We also explore how the product simplifies ESG reporting, a key aspect of sustainable building practices.

Julie shares her insights on harnessing the power of AI to transform buildings into smarter and more efficient spaces.

Furthermore, we’re thrilled to welcome marketing expert Danielle Radden from Talking Walls Marketing, who joins us to discuss the impact of AI on marketing professionals in our industry.

Get ready to gain valuable marketing insights and learn how to leverage the best marketing principles to enhance your company’s traction.

In today’s rapidly evolving world, the need for sustainable and efficient buildings has never been greater. Enter the realm of smart building controls, where cutting-edge technology and artificial intelligence (AI) merge to transform the way we design, manage, and optimize our built environment. In the test of this blog post, I will take a deep dive into the exciting world of smart building controls and explore the groundbreaking solutions offered by ABB, a leading innovator in the field. Join us on this journey as we uncover the potential of AI to make buildings smarter, more efficient, and environmentally friendly.

Introducing ABB’s Efficiency AI SASS:

At the forefront of this transformation is ABB, a global leader in electrification and automation technologies. ABB’s Efficiency AI offering is a game-changer in the field of smart building controls. This powerful software overlays on existing building automation control systems, unlocking a treasure trove of critical data that enables building owners to make informed decisions and drive energy savings.

With Efficiency AI SASS, building owners gain access to real-time analytics and actionable insights, empowering them to optimize energy usage, identify potential maintenance issues before they become problems, and streamline their ESG reporting. By leveraging AI algorithms and machine learning, Efficiency AI SASS enables predictive maintenance, helping facilities proactively address equipment failures and avoid costly downtime.

Creating Smarter and More Efficient Buildings:

Julie Petrone, the Director of Marketing & Strategy at ABB Electrification, Americas, shares her vision on how AI can revolutionize the building industry. She emphasizes that AI is not here to replace humans but to augment their capabilities. By harnessing the power of AI and smart building controls, we can create environments that adapt to occupants’ preferences, enhance comfort, and reduce our carbon footprint.

Julie’s insights highlight the potential of Efficiency AI SASS to optimize building operations, improve occupant experience, and support sustainability initiatives. By integrating data-driven decision-making and AI-powered automation, buildings can become intelligent ecosystems that continuously learn and adapt, providing tangible benefits to occupants and the environment.

The Role of Marketing in Driving Traction:

Marketing plays a vital role in driving awareness and adoption of innovative solutions like smart building controls. Danielle Radden, a marketing expert from Talking Walls Marketing, joins the conversation to shed light on how AI will impact marketing professionals in the field. She emphasizes the importance of leveraging the best marketing principles to effectively communicate the benefits of smart building controls and differentiate products in a crowded marketplace.


The convergence of technology, marketing, and sustainable building practices is reshaping the future of our built environment. ABB’s Efficiency AI represents a significant leap forward in smart building controls, providing critical data, predictive insights, and streamlined ESG reporting. By embracing AI and leveraging data-driven decision-making, building owners can optimize energy usage, reduce operational costs, and create environments that prioritize occupant comfort and well-being.

As we embrace this transformative era, let’s recognize the immense potential of AI to make buildings smarter, more efficient, and environmentally friendly. By embracing cutting-edge solutions like ABB’s Efficiency AI SASS, we can pave the way for a sustainable future where buildings contribute positively to our lives and the planet.

Summary of Efficiency AI:

 Key Points

– ABB Ability™ Efficiency AI is an AI-powered solution that optimizes energy consumption in buildings, leading to cost savings, emission reductions, and improved occupant comfort.

– The solution is implemented through a Software-as-a-Service (SaaS) business model, enabling rapid deployment and generating high energy cost savings in a short period.

– Efficiency AI is a retrofit solution that can be integrated with any BACnet HVAC system with minimal investment required.

– Currently available in the USA and Canada.

– Key benefits of Efficiency AI include up to 25% reduction in energy costs, up to 40% decrease in carbon footprint, up to 60% improvement in occupant comfort, and up to 50% extension of HVAC equipment life.

– The solution supports sustainability goals and has a positive impact on the environment.

– It offers a fast return on investment and requires no capital investment.

– Efficiency AI utilizes autonomous AI capabilities to drive the HVAC system, making adjustments every 5 minutes without human intervention, thereby improving overall productivity of the facilities team.

– It helps meet ventilation guidelines set by ASHRAE, CDC, and the Airborne Virus Mitigation Program, as well as local, state/provincial, and national environmental regulations.

– Efficiency AI features Artificial Intelligence and machine learning algorithms to optimize HVAC systems and provides predictive control.

– It also tracks energy efficiency Key Performance Indicators (KPIs).

– Additional resources for learning more about ABB Ability™ Efficiency AI include a white paper and a blog post available for download.

Key Takeaway:

ABB Ability™ Efficiency AI is an AI-driven solution that optimizes energy consumption in buildings, delivering cost savings, emission reductions, and improved occupant comfort. It offers multiple benefits, such as fast ROI, no capital investment requirement, and compliance with industry standards. With its autonomous AI capabilities and integration with HVAC systems, Efficiency AI provides an efficient and sustainable solution for achieving net-zero carbon goals.


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