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Episode 396 ControlTalk NOW: What Would Ted Turner do? Smart Building Marketing !

The Marketing Episode

In the wake of Covid 19 and fierce competition marketing has never been more important. Good marketing is “the difference that makes a difference.” Great marketing is a game changer.

Our guest this week is Ken Christensen. Ken is a marketing guru that worked for and with Ted Turner. On this episode Ken shares over thirty years of marketing experience and knowledge working with companies like Turner Broadcasting and the Ritz Carlton. This is a must listen for anyone looking to benefit from the best marketing strategies. Thanks Ken!

Ken Christensen
Atlanta, Georgia • (404) 694.6409 • ken.christensen1142@gmail.com • linkedin.com/in/christensen-ken

Ken Christensen Biography

Ken is an accomplished revenue enabler, a subject matter expert in client experience design, and a persuasive storyteller who drives next-level growth and value creation. Utilizing a creative and analytical mindset, he has successfully generated innovative solutions by aligning organizational strengths with consumer expectations in ways that create differentiated brand experiences and compelling user benefits.

His transformative approach combines an integrated suite of product innovation, lead generation, thought leadership, and formalized client experience techniques to enhance revenues and retention rates. This approach provides extraordinary insights into the critical decision factors that influence consumer habits in product selection, repurchase intent, and endorsement. Ken has streamlined the sales enablement process and Martech stack to elevate close ratios in the business-to-business and consumer segments. His corporate leadership positions include EmployBridge, the nation’s largest industrial staffing firm, ComputerJobs.com, Spherion, Wells Real Funds and Turner Broadcasting, and Ted Bates Worldwide on the McDonald’s account.

He served as a senior advisor at West Paces Consulting, a management consultancy founded by Horst Schulze, the co-founder and former chief operating officer of the Ritz-Carlton Hotel and its Leadership Center. In his role, Ken employed Malcolm Baldrige-based models, proprietary quality management processes, and client experience concepts to create actionable programs for companies eager to optimize client acquisition, retention, and account expansion through superior service delivery. His clients included Morrison Healthcare, Sysco, Macy’s, and SunTrust.

Ken holds a BA in Advertising from the University of Georgia’s Grady School of Journalism. He has also completed executive education programs at the University of North Carolina’s Kenan-Flagler Business School and the American Association of Advertising Agencies’ Advanced Institute of Advertising Studies.