Social Network Marketing for the HVAC Industry: Interview with Mitch Joel

What is social network marketing? In the HVAC controls industry, why should we care? Answers to these and other questions are explored with Mitch Joel, one of the leading digital marketers on the planet, and author of Six Pixels of Separation (2009). Social network marketing, or digital marketing, includes webtools like facebook, twitter, and  google. It is changing the way business is being done in new and exciting ways. When Google wanted to explain online marketing to the top brands in the world, they brought Mitch Joel in to the Googleplex in Mountain View, California. Marketing Magazine dubbed him the “Rock Star of Digital Marketing,” noting he is “one of North America’s leading digital visionaries.” In 2006 he was named one of the most influential authorities on Blog Marketing in the world. Mitch Joel is President of Twist Image, an award-winning Digital Marketing and Communications agency. I had the pleasure to interview Mitch about social networking in the HVAC industry. He knows his stuff and what he has to say might surprise you….

Mitch’s book SIX PIXELS OF SEPERATION (2009) is a must-read for anyone wanting to understand how digital marketing is and will be changing the way businesses connect.

Mitch does an excellent job of explaining how to create a digital marketing strategy .

The book includes inspiring useful steps to understand and utilize internet tools and why and how you should be using them.

Only after reading this book did I begin to grasp the enormous ramifcations of digital marketing. Non-participation is not an option.

Times are changing, and as an industry we must embrace these new concepts. A stactic website is not enough; you must have an internet presence that allows for open-ended two-way conversations.

In addition to this interview, check out Mitch’s book and his website for the most up-to-date ideas.  Chris Brogan and Seth Godin are other leaders in the social network marketing movement.

Locally, we have a real talent in Judi Knight and her group at New Tricks.  She has a wonderful free newsletter with information on the latest in social network marketing ideas. New Tricks helped us design the Control Trends website and we have found them to do quality work at an affordable price.

So fellow HVAC industry partners, a whole new world of digital marketing awaits us! Let’s sign up to play!  Follow me on twitter, sign up for Control Trends and let’s enjoy the ride.  Once again, thank you, Mitch Joel !


14 Responses

  1. Eric, just finished listening to your interview with Mitch Joel. Good stuff: insightful and entertaining. Thank you for making it available!

    Ken Smyers

  2. As I come to understand article marketing, its success isn’t relying on the value of data forwarded to consumers, instead it has to do more with the fluency and simplicity of marketing that information.

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