Why is one building automation controls solution chosen over another? While many may assume it’s primarily based on price or product quality, it’s worth contemplating
Dive into an engaging conversation on the latest trends and innovations shaping the building controls and construction industry. I am excited to welcome Mark Petock,
Great thoughts from Marc Petock: Has Customer Service for All Our Great Technology Caught Up? By Marc Petock As a follow up to my August
Your Brand and Customer Service By Marc Petock While there are many factors that go in in making a brand successful, and contribute to its
Marketing magic from Marc Petock Wish I Had Done That One As an elder marketing statesman now, I am often asked what have been some
The Importance of Communications in Sales & Marketing for the HVAC and Building Automation Controls Professional Insights from Marc Petock In the absence of effective
In today’s business world we are all in sales even though we may not have “sales” as part of our titles or imprinted on our
This wisdom comes from Marc Petock, Vice President, Chief Marketing & Communications Officer Lynxspring : You may be asking yourself: what is the difference between branding and marketing
Thank you to our guest contributor Marc Petock for sharing his wisdom on marketing in this brilliant post. Nobody wants A ¼ inch Drill. They
RICHMOND, VIRGINIA, October 09, 2017 — The Project Haystack Organization (www.project-haystack.org), a collaborative community addressing the challenge of utilizing semantic modeling and tagging to streamline
