In today’s business world we are all in sales even though we may not have “sales” as part of our titles or imprinted on our
This wisdom comes from Marc Petock, Vice President, Chief Marketing & Communications Officer Lynxspring : You may be asking yourself: what is the difference between branding and marketing
Lady Gaga is a genius when it comes to creating a memorable brand identity. She uses solid marketing concepts that any business can use to
If you don’t want to be replaced by an AI Bot, it is time to up your creative game! Marketing Professions know the importance of
If you’ve ever heard of the famous bank robber, Willie Sutton, you may be familiar with his iconic response to the question, “Why do you
I came across this today, and had to share it with our ControlTrends Community. I am not going to tell you about this video because
Article by Marc Petock, Vice President Marketing, Lynxspring & Connexx Energy and Member Board of Directors, Project-Haystack. The amount of data created by equipment, systems
By Marc Petock, Vice President, Marketing, Lynxspring, Inc. Today’s connected business world means there are thousands of entry points in and out of companies. The
Realcomm Advisory: Author: Marc Petock, Vice President, Marketing, Lynxspring & Connexx Energy. I spend a lot of time on the road meeting and speaking with
